86% of businesses use video marketing in 2023. That doesn't mean they're making the right kind of branding video.
Branding videos in 2023 need to do more than TV advertisements of times past. Why? Because users' lives are flooded with video: over 250 million hours of YouTube is watched on just TVs a day!
In this video-saturated age, brands can't skip the essential elements that make their videos stand out. Otherwise, your content won't connect. It won't create interest, brand awareness, or customer retention.
In this brief branding video guide, we'll explain which elements you must include to connect. Read on to learn where to start when building a brand through video.
1. Brand Personality
Videos that look like the rest aren't good enough to grab consumers' attention. Branding videos stand out by consistently showcasing what's unique about your brand.
Whatever your USP is, keep it front and center even if it's evolving. Present your personality consistently via color palette, music, and camera style. You've succeeded if your consumers recognize it's one of your videos - before they've seen your branding.
Stories bring branding to life. They add emotion, stakes, and intrigue to a video.
Combined, these draw viewers in as they wait for the climax. People want to know what's going to happen to a character's problem, even if they only spend a minute or less together. Use the three-act formula to create tension and satisfaction in every video, no matter how short it is.
3. SEO and SMO
Search-engine-optimized (SEO) videos use keywords to draw in users searching for content.
Social-media-optimized (SMO) videos are high enough quality that viewers share them. This increases your views and the chance of them going viral.
Together, SEO and SMO draw in viewers, then deliver good enough content that they pass it on.
4. Call to Action
Without a call to action (CTA), even the best video won't lead to customer acquisition. It is necessary at the end of every single branding video, as it gives viewers direction for their newly generated interest. Otherwise, even if they're drawn in by your marketing, they won't know the next step.
5. Perfect Editing
A compelling story, consistent brand personality, optimization, and a CTA are all fundamental. But consumers won't give a video the time of day if it's badly edited.
Viewers expect seamless video editing that makes even a choppy 15-second advertisement enthralling. Rather than attempting this in-house, contact the video production company located here.
Branding Video Tips for the Future
With these elements consistently included in each branding video, you can build and retain an audience. But what about when the next leap in technology comes along?
Before long, video marketing may be all about AI or interactive features. To keep up with how to use advancements in technology in your branding, stay up to date with our articles. We'll publish the latest branding video tips for you here.